Merlin Entertainments and DreamWorks Animation launched London’s newest family attraction, Shrek’s Adventure!
7thSense Design supplied its Delta Media Server systems to seeper (www.seeper.com) who worked on the design and installed the immersive technologies.
seeper’s multi-sensory, immersive special effects and show control creates the magic, transporting visitors to Shrek’s Adventure!. Featuring projection mapping, dynamic lighting, multi-channel sound, aroma, atmospherics and all the other secret ingredients. Delta Media Server systems deliver and manage many of the displays throughout the attraction, including the 4D flying bus ride which was designed and commissioned by Simworx (www.simworx.com).
The immersive walk-and-ride-through indoor attraction features a combination of live performance, a 4D Bus ride, special effects, and DreamWorks animation. Guests are invited to take a DreamWorks ‘tour’ to the Kingdom of Far Far Away, which begins aboard a 4D flying bus ride featuring new 3D animation. At the end of the adventure in the ‘Arrivals Hall’, various DreamWorks characters can be found from popular animations including Madagascar, Kung Fu Panda and How to Train Your Dragon.