Ground-breaking Experiences Powered by 7thSense at New China Theme Park and Leisure Attraction
West Sussex, UK – 12 July 2016 – 7thSense Design, a leader in extreme performance media serving technologies for specialist theme parks and visitor attractions, has united once more with its reseller and integrator partner for China, Wincomn, to create a new and visually stunning series of experiences at the Nanchang Wanda Cultural Tourism City in the capital of China’s Jiangxi Province.
The brand new Wanda Cultural Tourism City includes an indoor theme park (Nanchang Wanda Park), shopping mall with an indoor ocean park (Nanchang Wanda Ocean Park), entertainment attractions, hotels and dining districts. The attraction is quite literally the size of a city at 200-hectares / 2 square kilometres, and Chinese conglomerate Wanda are behind it all.
7thSense supplied uncompressed, high frame rate and extreme resolution media serving technologies to three experiences inside the Nanchang Wanda Park; The ‘Flyover Jiangxi’ Flying Ride Theatre, VASE (the Flying Theatre pre-show) and the 12-metre fulldome auditorium at the Nanchang Wanda Ocean Park – reportedly the world’s biggest aquarium.
‘Flyover Jiangxi’ uses a total of 8 Christie D4K3560 3DLP projectors onto two domed screen flying ride experiences – all driven and controlled by 4 Delta Infinity Media Servers.
Separately, a huge 10-channel projection mapped display covers the surface of a giant vase, keeping flying ride pre-show queues entertained – again powered by Delta Media Server.
Within the Ocean Park aquarium, a centrepiece attraction – the digital fulldome auditorium – features 12 projected channels of high resolution, high frame rate, uncompressed media playback from Delta Infinity Media Servers.
7thSense’s valued partner, reseller and distributor for China, Wincomn, led the technology system design and integration for these landmark projects.
“We are using the dependable 7thSense Delta Media Server range increasingly in theme park installations such as those at Wanda Movie Park, Hefei Wanda Theme Park, Tianyang Grand Sphere, Oriental Salk Lake City, Canal Paradise and Zhuhai Chimelong.” explains Hansen Yang, Deputy General Manager and Head of Cultural Tourism at Wincomn. “Our clients recognise the value of the strength of our partnership, technology reliability and performance reputation of 7thSense products.”
7thSense is increasingly supplying its technologies to China and surrounding areas in Asia – especially to the region’s fast-growth theme park and leisure attractions sector.
Richard Brown, Chief Technology Officer at 7thSense added, “We are honoured to have been involved in such a prestigious and innovative project – one that has been designed to push boundaries of technology and experience from the very beginning. We value highly our relationships with Wincomn and Wanda, and are excited by the ongoing prospect of the Chinese theme park and attractions industry.”
Wanda Cultural Tourism City is the first of the Wanda’s fifteen planned theme park and entertainment projects in China. The complex has forecast an annual attendance of 10 million. The park’s grand opening took place on May 28th 2016, while a special VIP opening was hosted by Chairman Wang Jianlin of Wanda group and honoured guest, Ms. Lu Yu, on May 27th.