7thSense’s Matt Barton Named as President, TEA Europe & Middle East Division

Matt Barton, CEO and managing director of 7thSense Design, was last week named as the new President of the Themed Entertainment Association’s (TEA) Europe and Middle East (EME) Division. The announcement made during the 2017 IAAPA conference in Orlando, comes a year after Matt joined the TEA EME division board.

“‘I’m honoured to be serving as President for the TEA’s EME Division – our members are incredibly creative, forward-thinking, innovative individuals and organisations and I look forward to being a continued part of developing an association that’s engaged with our specialist industry,” says Matt.

Prior to joining 7thSense, Matt honed his skills working on display systems in the flight simulation industry in project and product management roles. Outside of his professional life, Matt is a leader of a Scout Group for young people with disabilities based in Sussex UK (2nd Chailey). Having been involved with the group for most of his life, he has witnessed many changes in the way people with disabilities are integrated into society and welcomed into a global organisation like Scouting. As an active group, 2nd Chailey have visited a number of theme parks and visitor attractions over the years and Matt has seen first hand examples of inclusion and exclusion alike.

Matt hopes to use his technology background and TEA connections to look for opportunities to promote the use of innovations available in the industry to enhance the visitor experience for all and to create fully inclusive experiences.

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About the TEA

The Themed Entertainment Association (TEA) is the international non-profit association representing the world’s leading creators, developers, designers and producers of compelling places and experiences – worldwide.

The TEA was founded in 1991 and now encompasses some 1,300 members and four primary Divisions: Eastern North America, Western North America, Europe & Middle East, and Asia Pacific. In the 25+ years of its existence, TEA has changed the global conversation about how great guest experiences are conceived and realised, and focused international attention on a vital niche of popular culture. TEA’s leading contributions include the annual Thea Awards, now recognised worldwide as a top industry honour, the annual SATE conference (Storytelling, Architecture, Technology, Experience), the annual TEA/AECOM Theme Index and Museum Index and the TEA NextGen Initiative to help students and recent grads build careers in the industry.