7thSense Wins Venue Project of the Year at Install Awards 2018

Media serving experts, 7thSense Design, have been recognised for their work on the upgraded technology system for the 2017 Christmas Spectacular Starring the Radio City Rockettes at Radio City Music Hall in New York.


Now in its fifth year, the Install Awards recognises excellence across the entire pro AV industry, focusing on the best projects and products from the preceding 12 months.

The Christmas Spectacular has been bringing the spirit of the holidays to New York City since 1933. Presented by Chase, it stars precision dancing troupe the Radio City Rockettes. On November 10th, the 2017 production opened its doors with a revamped video system that included ground-breaking 12G-SDI fibre content delivery to an 8K x 4K LED wall and 14K x 14K projection mapping spanning a ceiling area of 34,000 sq. ft. The project team delivered a full system technology upgrade to a demanding schedule that once again transformed the world’s largest proscenium theatre into a digital winter wonderland.

This is achieved through the use of 36 Christie Boxer 4K30 projectors, running as 18 double-stacks. Thirty-four 7thSense Infinity Media Servers output two channels each of single mode fibre 12G-SDI at 4096 x 2160 60fps 10-bit 4:2:2 resolution, into an Evertz EQX 12G fibre router and EMX multi-viewer system, offering A-B source redundancy with clean switching and monitoring before heading out to facility fibre distribution.

7thSense developed and implemented new technologies and software features to meet the ambitious project goals and support a workflow that sees the media server system delivering 11.2 billion pixels per second to the projection system alone.

Led by Madison Square Garden Company, 7thSense worked closely with project partners Batwin + Robin Productions, Christie, Coola Boola Technology Solutions, DWP Live, Obscura Digital (now part of The Madison Square Garden Company), Pro Sound & Video, and VER.

“We are absolutely thrilled to have had this project recognised with such a prestigious accolade,” said Matt Barton, 7thSense managing director. “It’s a real testament to all those who were involved who we would like to thank for working with us and collaborating on such an innovative technology experience.”

7thSense Design was instrumental in a further project that was presented with an award at the 2018 Install Awards. Technology consulting firm, TEECOM, was recognised with the award for Visitor Attraction of the Year for the 2017 upgrade of the California Academy of Sciences in Golden Gate Park, San Francisco. 7thSense was named as key project partner for its involvement in the technology upgrade which included a new media serving solution for the digital Morrison Planetarium.